Michael Sherwood is Head of Digital Experience at Atom Bank, the UK’s first app-only bank. So to say that Michael is an expert on leading with experience through technology is an understatement.
Fascinating conversation with an industry veteran on a range of topics:
🎙 His view on the core tenets of experience, particularly through the lens of a tech-forward company
🎙 How he’s thinking about CX / Design from the journey perspective vs. the product perspective at Atom Bank
🎙 How he brought Insights and Design together in his team and the benefits of this move
🎙 How he and his team are changing culture at Atom Bank in the face of COVID
🎙 Michael’s views on the future of the CX Tech stack
Loved this conversation. Michael is so knowledgeable and has done it all – even starting looking at feedback in spreadsheets before ramping up on tech to drive scale in customer listening.
