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Be Customer Led: James Dodkins

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Jamming with the CX Rockstar, the one and only, James Dodkins. We got deep: his journey to CX Rockstar…stardom; why CX is failing as a practice, importance of contact centers and making sure we’re treating agents like humans, and the meaning behind acronyms you can’t afford to miss – PXR and VACWIRE.

James also talks about the book he never published, but absolutely has to!

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