Category: CX Strategy
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The Metaverse is dead. Long live the Omniverse.
The metaverse is a meaningful space that will be more familiar to each of us in the coming years. What all of the media is forgetting though, and perhaps the players and brands getting into this space, is that the metaverse is just another avenue we, as customers, will jump in and out of when… Read more
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The ROI of CX – A CFOs View
A LinkedIn colleague, Alex Meade, recently posted about too many Customer Experience (CX) Influencers out there posting too much CX Theory. In the same post, he also said there are not enough CX Leaders posting practical advice to help others in CX be successful. Challenge accepted! Let’s talk about CX ROI, shall we? The topic… Read more
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Do You Have A CX Strategy?
Do you have a CX Strategy for your team? A few months back I published the 6 Elements of Customer Experience Strategy, with some guidance on what is included in each. While folks found that valuable, I did receive a lot of questions around how to pull it all together into an actual strategy. Given… Read more
