Category: Agile Transformation

  • Identify with the ‘Person’​ in Persona

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    I wanted to focus on Personas as more CX practitioners need to be engaging Product Owners as part of an Agile process. If you’re just starting out in the CX space and are trying to identify what your role is in an Agile process, it’s imperative that you know the history behind personas, how they’re… Read more

  • Agile w/o CX? Epic Fail.

    There are a number of success stories, and horror stories, with #Agile implementations, many including significant investment, people mobilization, and work effort to launch. And there are a number of reasons for Agile efforts thriving or failing in an organization; but the one I see a lot more these days, and that will sink your… Read more