Is customer experience ALL we ever talk about? In B2C, definitely.
In B2B, strangely enough, it’s not something you hear that often. @Leahanne Hobson, founder and CEO of Alinea Partners, has a rare story on how B2B companies have a great opportunity to improve their processes and how people engage with their prospects.
In short, I am impressed by her and her company’s work; especially her Secret Shopper program, which covers a great deal of this episode, was just fascinating. By going through the client’s buying journey, Leahanne gives a raw and very rich view of the entire sales process.
The Secret Shopper program is a unique service in the B2B world and a very refreshing topic with inspiring insights you will all walk away smarter from. If you’re not already using secret shopper in your B2B business, I recommend you connect with Leahanne.
I think a lot of listeners will get inspired by Leahanne’s personal story as well. Starting her career in the US, she now works in Vienna with some of the biggest global IT organizations. Having lived in Zurich myself for 3 years, our conversation brought up some great European memories.
Get access to this and all other episodes at: https://linktr.ee/becustomerled.
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