Buy the evidence. Or buy the evidence and the conversation.
Every report is licensed work you can take straight into a decision. Personal licenses are for one named user. Company licenses cover internal use by up to ten employees.
August 2026
The CX Technology Market
A buyer's guide to listening, understanding, managing, and acting on customer signals
Nearly every vendor now claims to listen, analyze, understand journeys, personalize, and use AI. This report separates those claims into twelve real buying categories, scores vendors inside their natural category, and gives buyers the evidence to defend a technology decision in financial and operating terms.
Market categories
12Market categories
Vendors mapped
70+Vendors mapped
Market maps
12Market maps
M&A events
40+M&A events
What is inside
Twelve buying categories with inclusion rules, so suites, specialists, and orchestration engines are not compared as if they solve the same job
Best-fit verdicts, use-case fit matrix, and buyer guidance by company type
Proof tests and RFP questions that separate production capability from roadmap claims
Commercial, migration, and operating reality — including the spend that can genuinely be retired
Personal
$499
Company (10 users)
$2,500
April 2026
Native AI Conversational Platforms Built for Resolution
Which AI platforms can finish service work safely enough for production
The question is no longer whether an AI agent sounds natural. It is whether it can understand the request, ground itself in policy, act in business systems, know when to stop, and hand off cleanly. This report defines that category strictly and maps buyer-vendor fit across three overlapping buying motions.
Vendors covered
16Vendors covered
Market groups
3Market groups
Buyer reasons
5Buyer reasons
Pages
49Pages
What is inside
Six layers of true resolution capability, plus a strict inclusion line and the borderline cases explained
Full vendor profiles with bottom-line assessments for each of the 16 vendors in scope
Ownership changes that should change shortlist logic (Zendesk/Forethought, NiCE/Cognigy, SoundHound/Amelia)
Where deployments fail in practice, and how to fund the platform type that fits your operating pain
Personal
$399
Company (10 users)
$2,000
2026
Synthetic Customer Data: The Next Frontier in CX
Market map, competitor categories, CX use cases, and practical operator guidance
Synthetic customer data is not a replacement for customers. It is a way to practice before customers pay for a bad decision. This report shows where synthetic data is useful, where it is risky, and what to ask before buying or building anything.
Companies mapped
30Companies mapped
Market lanes
5+Market lanes
Rows in the map
40Rows in the map
Watchlist cases
10Watchlist cases
What is inside
The lanes that matter: tabular and privacy-preserving data, test data and SDLC, vision and physical-world simulation, synthetic interactions, and synthetic populations
A market map of 30 strict U.S. synthetic-data companies, 40 rows overall, and 10 watchlist cases
CX use cases by lane, with the governance and testing each one requires
Operator guidance for tying synthetic data to a real decision instead of prettier guessing
Personal
$249
Company (10 users)
$1,250
Bundles
Read across the market, not one slice of it.
AI Resolution + Synthetic Data$549Company $2,750
CX Market + Synthetic Data$629Company $3,150
CX Market + AI Resolution$749Company $3,750
All three reportsBest value$899Company $4,500
Advisory
Put the research in front of your team.
Individual advisory call
$1,250
60 minutes, short intake form, discussion of your situation. No custom research.
Company briefing
$3,000
90 minutes, up to 10 participants, advance questions, tailored discussion.
All three reports + individual call
$1,995
Three personal licenses plus the 60-minute advisory call.
All three reports + company briefing
$7,500
Company license for all reports plus the 90-minute briefing.
Licensing boundaries
—Personal means one named user and no internal redistribution.
—Company means internal use by up to 10 named employees; company emails must be provided.
—Inquire directly for more than 10 users.
—Vendors can buy a company license for internal use.
—Reproducing rankings, maps, or verdicts in vendor marketing requires a separate commercial license. Please inquire directly.
—Advisory calls do not include custom scoring, contract review, or new research.
Our standard
01
Independent
Built to surface what is true and useful, not to validate a predetermined answer.
02
Relevant
Focused on the shifts and decisions shaping customer and experience leadership now.
03
Actionable
Clear implications and practical questions you can take directly into the room.
